Less is More is a sustainable personal care brand built on the belief that simplicity leads to more conscious consumption. Designed for everyday self care rituals, from skincare to haircare, the brand introduces a waterless powder to liquid system that reduces unnecessary water transport and single use packaging. Recyclable refills and reusable bottles help minimise waste. The identity reflects this ethos through a minimal <=> logo symbolising balance, paired with clean layouts, restrained typography and simplified packaging. Every element is reduced to its essentials, reinforcing the idea that less truly equals more.